Getting more customers stars with your product information.
Before industrial buyers can make a purchasing decision, they need information about your products or services. To get it, they search online independently. And they decide whether to do business with you based on the information they can find on your website.
Your in-depth product information also helps you get found online. In fact, search engine spiders are constantly looking for information to include in their search indexes. Trends on ThomasNet show that buyers are more likely to contact suppliers with detailed information and links to catalog content.
What is conversion?
Any action a visitor takes on your website that moves them closer to buying.
* Selecting a product in an online catalog
* Requesting a quote or information
* Ordering online
* Making a phone call
* Downloading a spec sheet or a CAD drawing
* E-mailing a question
* Signing up for a newsletter
How can you make your website a conversion tool?
1. Give buyers complete product information! They need to immediately know what products and services you sell. IF it’s not clear right away, they’ll hit the BACK button and go to your competition. And you’ll never know you lost the sale.
2. Make searching for your products or services simple! If you’re relying on PDFs to deliver product specs, it’s time to take another approach. Buyers can’t search across your product lines if they’re posted as separate PDF data sheets.
3. Give buyers multiple opportunities to act on what interests them! Once a buyer starts interacting with your site, you’re one step closer to a sale. |
