WEBSITE VISITOR TRACKING | return to previous page
How can you be sure your website is working for you?
Tracking how users get to your website - and what they do there - is an important factor in improving your site’s ability to convert visitors into customers. ThomasNet website tracking solutions can help.
Detailed reports give you a unique view of your website’s activity.
How buyers get to your website and the paths they take through the site.
The top keyword searches leading to your site.
Your site’s most popular pages.
ThomasNet offers this in two ways. We send monthly reports on tracking with how your program is working on ThomasNet. Another great tool, WebTrax, measures specifically your website traffic.
Step 1
Measure how users interact with your website.
ThomasNet offers tracking solutions that help you monitor:
* Products that interest buyers the most.
* Specific search terms driving the most traffic to your site.
* Sources that send you the most qualified buyers.
* Links getting the most clicks.
* Pages getting the most activity.
* Pages with the highest abandon rate.
Step 2
Identify strengths and weaknesses.
Evaluate what’s working for you on your website.
Step 3
Make the changes.
If a product is selling, give it more prominence. If a keyword isn’t working, change it. If a page has a high abandon rate, add a special offer. If another page is generating lots of good inquiries, make it easier to find.
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